Category: Marketing

Category: Marketing

Your brand is not just your logo

It’s both simple and extremely complicated, but at a basic level your brand is how other people see your business. It is the perception of your company, products and services by your target market. That seems obvious, but what’s not is how to go about creating a brand. That takes clarity, which often is elusive in startups. It helps to be clear on what you are in business to do

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Are tradeshows yesterday’s news or a great marketing tool?

With the rapid growth of new digital marketing mediums, tradeshows may seem like yesterday’s marketing strategy. But, that couldn’t be farther from the truth. In an increasingly digital world, face-to-face interaction to access information, network, make decisions and close deals is more important than ever. That makes sense when you consider how major corporate purchasing and partnering decisions are made today. First, research and information gathering starts on the web,

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