Category: Public Relations

Category: Public Relations

In marketing, perception is reality

“Reality is merely an illusion, albeit a very persistent one.” ~ Albert Einstein “What is real? How do you define real? If you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.” That is a famous quote from the character Morpheus in the movie the Matrix. In this part of the movie, Morpheus

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