Category: Uncategorized

Category: Uncategorized

How social media has changed the way you do PR

Social media has changed the way we communicate with just about everybody. However, effective use of social media as a PR tool is far from the norm. Most businesses are still using traditional PR exclusively to build name recognition and awareness. The truth is that PR pros can no longer get away with that approach. Customers expect the interactive conversations they experience on Twitter and Facebook. In fact, According to

Read More »

Big Data Market Frothiness

Over the past several months, the popular press has helped generate considerable buzz about what Big Data (aka Hadoop) can do for businesses and consumers. (WSJ article “How Consumers Can Use Big Data: http://on.wsj.com/1hkG8fT) The venture community has fanned flames of late, jumping in feet first with follow-on investments in the companies that offer Hadoop software: a $900 Million round by Cloudera (including a major commitment from Intel Ventures,) a

Read More »

Top 10 steps to creating worthy blog material

1. Post on your own domain Before you create a blog, think about where that content will live and how audiences will find it. The content you create should live on a domain you control. For many, a self-hosted WordPress is the right solution. WordPress is flexible, it’s robust and easy to set up. Then use social sites like Facebook and Twitter to get the word out about your blog.

Read More »

How can developing a content marketing program help you?

Smart marketers understand that traditional marketing is becoming less effective by the minute. Enter content marketing.  Content marketing is about creating relationships and involves: Producing and publishing information that inspires trust among your ideal customers Building relationships and community, so customers are loyal to you and your brand Becoming recognized as a thought leader in your industry Driving sales without “hard sell” tactics According to the Content Marketing Institute, a content

Read More »

Integrated Marketing Defined

Integrated Marketing Defined In 1989, the American Association of Advertising Agencies defined integrated marketing as: “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.” Today, integrated marketing needs to go beyond merely integrating messages and communications. In our opinion integrated marketing: Starts With the Customer Point of View Integrated marketing is about message and

Read More »