MarCom
Marketing Communications
Establishing the right marketing strategy and message is just the beginning. The other area where companies falter is effectively communicating their message to targeted customers, partners and industry influencers. ShapeTechnology can help you create brand identity programs, corporate style guidelines and comprehensive communications plans. Along with overall program development, we can create persuasive copy and distinctive graphic designs for your website, marketing collateral, video and tradeshow programs.
From beginning to end, ShapeTechnology will manage and execute all the program elements, getting your message to your different audiences effectively.
Marketing Communications List of Services
Corporate Identity
Establish a corporate identity program that leverages your corporate branding, creating a powerful and consistent look-and-feel for all corporate communications, including logo, product nomenclature, product packaging and corporate ID.
Sales Collateral
Develop targeted, creatively designed sales collateral. Key collateral includes electronic and printed data sheets, brochures, white papers, infographics, customer case studies, newsletters, annual and quarterly reports.
Content Marketing
Design content programs and detailed editorial objectives around your strategic priorities, whether it’s lead generation and conversion, audience engagement and media exposure. We offer content marketing services that help you reach target customers directly, so you don’t have to rely solely on the media to tell your story.
Presentations
Provide preparation support of customer presentations, corporate overviews, VC pitches and conference speaking engagements.
Website
Develop Web strategy and project management of Website development to assure unified high-impact message, effective use of search engine optimization techniques – with the objective of optimizing search engine rankings and traffic.
Trade Shows & Events
Create strategy for trade shows, seminars and other special events worldwide to enhance public awareness, boost sales and create a formidable presence among competitors. Can include managing exhibit booth design and construction, as well as show logistics.
Search Engine Marketing
Strategic search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns built to boost visibility and attract qualified prospects.
Lead Generation Campaigns
We help clients make platform decisions, integrate their systems and execute automated lead generation and lead nurturing programs.
Video Production
As the producer and the scriptwriter, we manage the efforts of the videographers, lighting technicians, special effects editors and directors to create topflight video productions about your company, products and services.
